Up! has been in the business of women's fashion since 1979, starting as a private label provider of women's sportswear to major retailers across North America. For years the brand's specialty was pants  cutting edge designs at the forefront of the pull on trend and that deep expertise in fit and fabrication became the foundation for everything that followed.

In 2016, Up! Pants was born as the brand's own line, created to raise the level of fashion and fit to new heights. Since then it has grown steadily each season into a full collection of chic ensembles: refined fabrics, sophisticated prints, and impeccable tailoring, all built around a classically timeless aesthetic that stays perfectly on trend without chasing it.

Comfort is at the core of every creation — not as a compromise, but as a design principle. The result is womenswear that looks considered and feels effortless, with a fit that comes from decades of experience getting it right.

At TRYIT, we stock a curated selection of Up! Visit us in-store in Canterbury or shop online.